With ALDEBARAN , Maison MARC-ANTOINE BARROIS presents a contemporary niche fragrance that is both powerful and sensitive. Created in collaboration with perfumer Quentin Bisch , ALDEBARAN explores a brighter and more vibrant facet of the Maison's universe, while retaining its signature style: a demanding, emotional, and profoundly artistic olfactory expression.

In just a few months, this perfume has established itself as a true revelation among lovers of fine perfumery, but also among a younger audience in search of authenticity and true stories behind creations.

This remarkable journey has been recognized with three Cosmétiquemag Golden Awards:

• Best Niche Fragrance
• Gen Z’s Favorite Niche Fragrance
• Best Event Activation

The Best Niche Fragrance award recognizes the quality of the composition: the construction of the sillage, the richness of the materials, and the way in which ALDEBARAN leaves a lasting impression on those who wear it. It confirms the Maison's place among the major players in independent haute parfumerie.

The Gen Z’s Favorite Niche Fragrance award highlights ALDEBARAN’s ability to speak to a new generation of fragrance lovers. Gen Z finds in it a sincere perfume with strong storytelling, far from standardized codes and short-lived trends.

Finally, the Golden Award for Best Event Activation was awarded to the immersive installation MISSION ALDEBARAN , conceived by Marc-Antoine Barrois and artist Antoine Bouillot for Milan Design Week. In this sensory journey, visitors progressed through a "forest" of hundreds of thousands of black cords, invited to relinquish sight and be guided by smell, touch, and sound. A true extension of ALDEBARAN, MISSION ALDEBARAN transports the public into the Maison's unique universe and transforms fragrance into an experience to be lived.

These three awards confirm ALDEBARAN as a new star in niche perfumery and strengthen Maison Marc-Antoine Barrois’ position as a creator of unique olfactory experiences. Driven by the vision of Marc-Antoine Barrois and the commitment of our CEO Marie-Laure Dubuisson Minnaert, they encourage the Maison to keep exploring, daring, and creating fragrances that touch the heart as much as the skin.