MAISON MARC-ANTOINE BARROIS WINS THE HAUTE PARFUMERIE BRAND AWARD 2025
Cosmétiquemag has awarded Maison Marc-Antoine Barrois the Haute Parfumerie Brand Award during the 2025 Editorial Prize night.
This distinction recognizes a Maison that has established a personal, coherent, and instantly recognizable olfactory signature within the world of niche perfumery.
Beyond the fragrances themselves, the award celebrates a global vision of haute perfumery as a total art form, where scent interacts with design, boutique architecture, immersive experiences, and a close, emotional relationship with the public.
MISSION ALDEBARAN: WHEN FRAGRANCE BECOMES AN EXPERIENCE
Among the projects that embody this vision, the immersive installation MISSION ALDEBARAN, unveiled at Milan Design Week, is particularly emblematic. Conceived by Marc-Antoine Barrois and artist Antoine Bouillot, this sensory journey led visitors through a “forest” of hundreds of thousands of black cords, inviting them to let go of sight and rely instead on smell, touch, and sound.
THE SIGNATURE OF A CREATIVE DUO
At the heart of this recognition lies the creative duo of Marc-Antoine Barrois and Quentin Bisch. Together, they build an author-driven fragrance collection that does not chase trends but instead tells stories through scent.
The Haute Parfumerie Brand Award confirms Maison Marc-Antoine Barrois as one of the most distinctive voices in contemporary haute perfumery and encourages the House to continue on this path: exacting, emotional, and deeply artistic perfumery.
DISCOVER
Maison Marc-Antoine Barrois wins the Haute Parfumerie Brand Award
Cosmétiquemag has presented Maison Marc-Antoine Barrois with the Haute Parfumerie Brand Award – Editorial Prize 2025, celebrating its singular artistic vision, immersive experiences such as...
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