Until February 4, 2026, Maison MARC-ANTOINE BARROIS unveils a new chapter of its poetic universe at the heart of Printemps Haussmann. On the first floor of the department store, a pop-up of a new kind takes shape:“L’ENDROIT”, a space where fashion, fragrance, jewelry, and architecture meet in perfect creative harmony.

This pop-up is a true invitation to step into the singular imagination of the Maison. For the first time, all the chapters of MARC-ANTOINE BARROIS' story are brought together in one place.

READY-TO-WEAR

A line of timeless white shirts, impeccably cut. Essential, elegant pieces designed to accompany every moment with simplicity.

JEWELRY

The collection explores a territory where the imagination of childhood dialogues with the demands of craftsmanship. Discreet, refined, and deeply sincere creations.

FRAGRANCES

The Maison's iconic fragrances, true to its vision: exceptional, sincere, and respectful. Trails that carry the mind away, like “stars lighting up our dreams.”
In this pop-up, each creation becomes a gateway to the dreamlike world of MARC-ANTOINE BARROIS.

At the heart of the installation stands a completely new feature: the Mirror Cabin, a micro-architectural work imagined by the creative duo Marc-Antoine Barrois and architect-artist Antoine Bouillot. It reinterprets the House’s architectural codes to transform an everyday gesture—trying on—into a suspended moment.

FROM THE OUTSIDE: ABSOLUTE INTIMACY

A two-way mirror covers the structure. From the outside, the cabin preserves perfect intimacy, like a cocoon outside of time.

FROM THE INSIDE: CONTEMPLATION REVEALED

Once the door is closed, the magic begins. The mirror disappears, revealing a privileged view of the vibrant life of Printemps Haussmann. A striking contrast: inside, a bubble of calm; outside, life continues, never reaching the one who observes. This experience overturns perspectives and transforms trying on into a sensory, poetic, and architectural journey.

The MARC-ANTOINE BARROIS “L’ENDROIT” pop-up is now open, on the 1st floor of Printemps de l’Homme, Printemps Haussmann.
We invite you to discover this unique immersion, where every detail, from fabric to fragrance trail, from reflection to dream, tells the singular vision of the Maison.